Minimonkey is a Dutch brand, based in Amsterdam. Since 2007, Minimonkey has had a global focus on the development, production and sale of innovative baby products, with distribution partners in over 35 countrie
When our first daughter was born in 2005, I suddenly found myself inundated by a variety of baby products. Some of them were not easy or pleasant to use, or the product I was looking for simply didn’t exist. It became my mission to make life for parents and children easier and more fun by creating innovative solutions. I quit my job at the bank, and started Minimonkey. The success of my first product, the now-classic Sling 4-in-1, motivated me to continue along this great path I had chosen. I think the secret to this lies in doing something you love. I still run Minimonkey on my own, without anyone else on the payroll, and the idea of not having to play ‘boss’ all day long gives me a sense of freedom. I believe in the modern approach to working with people and organisations where everyone does what they are good at, and what makes them happy. It means continuing to build on something great for yourself and one another.
Children have been carried around by their parents for centuries. In the past, they just did this using a length of fabric, but times and mostly the wishes of people change. These days, people place a higher priority on safety and convenience. The demand for ergonomic ways of carrying babies and small children is on the rise. This was the point of departure in forming partnerships with various specialists (ranging from children’s orthopaedic specialists to babywearing consultants). Together, we developed the classic Minimonkey Sling, making it a modern variation that can not only be worn from birth, but it is also ergonomic and safe. It is made for every babywearer (or baby), be they tall, short, heavy or thin. The Sling Unlimited was developed to fit every size and shape, and even fits in your bag ?. This gives me a huge kick. The development of the Dynamic was the result. We have discovered that people with shoulder and back problems are very happy with the Dynamic. For me, this was proof that I had achieved my goals!