Brand Profile:

líllébaby was founded in 2001 by Lisbeth Lehan, a designer who is passionate about how products should have a purpose of - in our way or another - improving quality life. Her early design projects across Europe involved teams of specialists who would bring their perspectives and expertise to the table, and ranged from baby diaper design, to functional designs for improving worker safety on oil platforms.
So when she started líllébaby, she did not only start as a mom with a product; she started with a team of moms and dads, designers, a chiropractor, a rock climber, pediatricians, fashion consultants, safety experts and hours and hours of “day-in-a-life” studies of parents with a goal to make baby products that would reduce hassle, simplify life with a baby, and thereby truly improve parents quality of life.
Having a future in medicine all staked out for her, it was in the middle of a lecture Lisbeth decided she was not becoming a doctor after all. She walked out before the lecture ended and with that her professional career took a different turn from what she (and her parents) had originally planned.
The interest for safety and medical research has followed her nevertheless, and safety and health is the foundation for the líllébaby designs. Building a company on research is a lot of hard work, but through that research líllébaby mastered merging safety and comfort with convenience and style.
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