Brand Profile:

Mission
OXO is dedicated to providing innovative consumer products that make everyday living easier.

Design Philosophy
OXO was founded in 1990 on the philosophy of Universal Design, which means the design of products usable by as many people as possible. For OXO, that means designing products for young and old, male and female, lefties and righties and many with special needs. The goal of making products more usable forces us to first identify problems and inefficiencies of existing products (including our own!), not only in terms of comfort, but performance as well. This gives us the foundation to meet our commitment of making products that make a tangible improvement in peoples' daily lives.
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