Brand Profile:Bilibo

Bilibo was developed by young Swiss designer Alex Hochstrasser, in consultation with leading experts like Prof. Remo H. Largo from the University children’s Hospital Zurich. The design of Bilibo is based on extensive research into the playing behaviour of preschool children, into the way they treat found objects and use their imagination to create a world of their own.

Unlike many current toy products, Bilibo does not use flashy electronics, which often merely entertain children on a superficial level. Relying on the child’s imagination and passion for playing, an object was created with no specific function nor a single way to be used. Bilibo encourages children to become inventors themselves, to become active and creative instead of simply consuming ready-made ideas.

Be sure to check out Hochstrasser's other designs: XaXa and Kiwido.